“Quadratisch. Praktisch. Gut” / “Quality. Chocolate. Squared.” That’s the motto on every bar of Ritter Sport, the chocolate bar, whose square shape fits oh-so easily into your pocket. Millions of brightly-coloured bars of different, wittily-named flavours leave the factory in Waldenbuch every day. Back in 1932, in this small town, 30 minutes south of Stuttgart, Clara Ritter had a brilliant idea. Instead of producing rectangular bars of chocolate, the family business should change to a square, thick shape. Why? Because it would fit easily into a jacket pocket and wouldn’t break. In 1976, Alfred Otto Ritter, her son, decided to expand the range, to include unusual flavours, varieties, and Knick-Pack packaging. The Waldenbuch success story conquered the world and today exports to over 100 countries. Alongside the Ritter factory is the SCHOKOSHOP outlet store and a modern art museum – with square pictures!
www.ritter-sport.com/en